Postmodernism A Consensus On Postmodernism - 2007 Words

Of Precise Ambiguity A Consensus on Postmodernism C. Jencks, H. Klotz W. Curtis Postmodernism is a universal movement, present in every art and discipline. In architecture, postmodernism is precise as well as ambiguous thereby in need of an explorative pursuit for a consensus of what is meant by the movement in this perspective - between the works of Charles Jencks, a primary theorist of this architectural turn; Heinrich Klotz, a leading architectural critic; and William Curtis, an architectural historian. The progression of this paper is highly influenced with Jencks’ studies as his works are often times referenced as well by both Klotz and Curtis in their individual interpretations and further accompanied with either supporting statements or contradictions. Charles Jencks suggests the concept of double coding in several aspects. Primarily, that architects become public-oriented rather than peer-oriented; to design structures that appeal to both these constituencies and beyond the architectural world. The concept of double coding prompted a new approac h to architecture to accommodate these distinct needs – an approach that was a form of eclecticism of both old and new styles that now dominate the present world. On his book on Modern Architecture, Curtis writes that modern architecture was faulted for it’s â€Å"supposed lack of ‘recognizable imagery’† towards the end of the 1970s. This statement supports the idea of Jencks’ double coding where architects must now makeShow MoreRelatedAssessment of the Contribution of Postmodernism to Our Understanding of Society1025 Words   |  5 PagesAssessment of the Contribution of Postmodernism to Our Understanding of Society The idea of the modern began as a way of describing the ideas and behaviour that emerged during, and contributed to, the decline of medieval society in Europe. There were three main elements in modernity: 1. Economic: This involved the growth of the capitalist market economy, the production of goods for profit and the emergence of wage labour. 2. Political: The emergence of theRead MorePostmodernism And Modernism1273 Words   |  6 Pagesmarketing a product is a fundamental component in remaining competitive in the vicious dog-eat-dog world of business. 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