Evaluation of Reader-Based Writing within a company Essay

Evaluation of Reader-Based Writing within a company - Essay Example higher profit margins through an increase in sales volume. While goods are sold at cost to the customer, there are no apparent losses incurred by these stores. It has a Marketing Business Unit (MBU) located in Virginia to mange all military commissary stores throughout the world.   The MBU spearheads a marketing strategy that is identical to what is adopted by all major food retail chains – â€Å"the customer has many a store to step in while the store has one step to welcome all customers†. Organizational marketing literature is essentially the bye-product of a strategic faith in corporate culture that is unique to each organization. DeCA has adopted a marketing strategy that seeks to drive out competition with a `sledgehammer tactic in which contracted suppliers are straight jacketed into a procurement network that spans the entire globe. Backed by an administrative team of heavyweights in the industry, the writing within the organization for its own internal communication has been the subject of discussion among organizational communication strategists who have been intrigued at the often cyclostyled memorandum being replaced with a more objective content centric approach. As for its external communication strategy, it is determined by the type of competition that civilian retail chains present. There cannot be any doubt about its own mission statement â€Å"Deliver a premier commissary benefit to the armed services community that encourages an exciting shopping experience and satisfies patron demand for quality grocery and household products and delivers exceptional savings while enhancing quality of lifeâ⠂¬ , (DeCA website) because it implies â€Å"customer focused selling†, the self-same approach adopted by big retail chains throughout the world. DeCA has been managed more like a military establishment where the customer is subject to a process of

Credit cards can be a blessing and curse Essay Example | Topics and Well Written Essays - 500 words

Credit cards can be a blessing and curse - Essay Example The monthly statement of your expenditures can allow individuals to keep a record about their expenditures. It allows one to trace that where he is spending more. In addition, credit cards are also a quick source of emerging cash at the times of need but are dependent on the credit line of the customer. If the individual makes monthly payment on time it can build credit rating. On the contrary, credit card has enormous of disadvantages. In the contemporary times, high inflation rates and strict monetary policies have made credits expensive. A certain amount of interest is charged on every purchase, which eventually increases the price of the commodity more. In addition, the easy excess to borrowing allows one to spend more than his or her limits. This shows that individuals spend more than their capacity and this eventually lead people to face credit issues that can also influence reputation. In case of the monthly payments being delayed, a penalty fee is charged on the late payment. This penalty becomes burden for the person who is already facing issues to pay off his or her pervious debts. Moreover, the interest rate that is being charged on the credit card is a lot, the lowest interest card rate is about 11.18 percent, which goes up to a high of 23.95 percent in current times. This means that purchases on credit cards are far expensive than purchases ma de with cash or debit cards. In case, if your credit card is lost or stolen the others can misuse it. The misuse of the credit card can lead an individual to face certain legal issues till they are cleared. Furthermore, banks charge additional amount of about $50 for the lost or stolen of the credit card. As monthly payments on time can improve your credit rating, contrarily in case of late payments credit bureaus reduce your credit rating that can be a major obstacle for the approvals of future loans. Credit cards

E.E Cummings and His Influences to Writing Poetry Research Paper

E.E Cummings and His Influences to Writing Poetry - Research Paper Example Cummings was a controversial poet whose status was preceded by his poetic influence. It is noteworthy that Cumming grew in a strict Unitarian home (Dendinger, 89). However, this did not deter him from fulfilling his ambitions. He felt that his parents did not understand his free spirit, and the unique view he had about life. However, his liberated mind and the encouragement he was getting from his parents resulted into adoption of these controversial styles of writing poetry. In addition, his enrolment into school only functioned to fuel his thoughts about having a free spirit. Therefore, he did not take schoolwork as serious as anyone of his calibre was expected to by the society. In any way, it is while attending school that he developed the rebellion towards the frame of references of life. His attack on the mass mind and conservative patterns of contemplation as well as the restrictions the society had on expression originated from his staunch devotion to the person. He therefore believed in â€Å"the simple faith in the miracle of mans individuality’ (Bay-Cheng and Cole, 157). Therefore, in most of his works, he always blamed man, but idealised personality. He thus directed his critics against the foes of individual, by letting no man rest in what he believes he knows. The rhetorical function of his language is based on this foundation. Therefore, this shows that Cumming’s influences to poetry started at a tender age when he stared composing points at only ten years (Bay-Cheng and Cole, 157). This means that his open-minded and at times lenient parents encouraged him early in his life to delve into his creative side. In addition, Metcalf (374) notes that Dante who was an author but died even before Dante was born also influenced the early works of Cummings. This influence is reflected in the non-lectures that Cummings gave to the audiences he addressed. However, it was not Dante alone but also Dickens and Mallory. However, it is his controve rsial address to the Graduating class at Harvard University brought him into the public eye. This talk was about new art, in which he dismissed the admired poet Amy Lowell by referring to her as abnormal (Bay-Cheng and Cole, 160). Some of Dante’s influences are reflected in the passages of some of the works of Cumming such as â€Å"Inferno†. In this piece of work, overt references appear in brief in his passages (Metcalf, 380). Most of these references serve to underpin Cumming’s ironic and negative thoughts of the modern world. However, this influence presents itself in a different way when Cumming, just like Dante, goes through an onerous journey just to safeguard his free spirited claims. Dendinger (95) asserts that his difficult journey is talked about in the novel â€Å"Emmi† where he has quoted Dante’s optimistic visions towards life from â€Å"Vita Nuova and â€Å"Paradiso†. Another example of Cummings works is the â€Å"So shy shy shy† poem that has a conspicuous similitude to an extract â€Å"Vita Nuova†. Therefore, these comparisons suggest that most of Cummings directions in poetry were influenced by Dante’s work. His move to Norton-Harjes Ambulance Corps in New York with a long time friend from college contributed in part to his poetic influences (Bay-Cheng and Cole Barbara, 162). This is because he was putting his thoughts to practice concerning what he believes is right. He was, thus trying to deviate from the norm of fresh college graduates joining

From job interview to promoting a business how effective is marketing Dissertation

From job interview to promoting a business how effective is marketing yourself - Dissertation Example In both situations there are certain things that are important to do. I would like to study how effectively marketing yourself works in both situations. 2. Focus for the Study My research topic is the importance of marketing yourself in a job interview or in promoting a business. One of the first things that people say when you are reading books on this topic is that everyone should become a networker both online and offline. Tara Hunt, author of the book, The Whuffie Factor, states that online networking is essential to gaining more business or to find a job. She explains that "whuffie is the residual outcome-the currency of your reputation" (4). She goes on to say that you can build it or ruin it based on what you do in the community and what people think about you. This is one way to look at marketing yourself because you are putting yourself or your business into the public eye and you want to make sure that people see you in the best light. John Milton Fogg adds more focus to th is discussion because he tells people through a story, that networking is about building relationships. If you build solid relationships by helping others, they will in turn help you. Networking seems to be the most effective way of marketing yourself. ... The new way of networking is to know what someone needs and let them know your skills and abilities and how you can help their company (74). This method seems to be very important because you have to know your own skills and abilities before you can tell someone else about them. Networking is not the only aspect of marketing yourself. Jim Kukral states that people must understand they must think "out of the box" when marketing a business. This means that people must become very creative and find ways of marketing that others have not found (62). In other words, this will set them apart from others in their field. He continues that successful business people understand that they must get someone to react to something they do in order for them to pay attention (65). In other words, if you are opening for a job interview or creating a business, you have to do something different to get people to pay attention. Personality place a large part in marketing yourself because some people have stronger personalities than others. Paul Tieger and Barbara Barron-Tieger suggest that by understanding your own personality type, you can make better decisions about a job or a business and how it will work with your personality. Marketing yourself through your personality does have validity because people seem to hire people they like who can do their job. The Home Shopping channel is one example of how businesses market themselves in this arena. They have to do something different in order to set themselves apart from the other types of businesses like them in order for people to want to buy their product. Susan Berson, a lawyer specializing in finance, states that marketing is important to business because it helps people find current clients who can later provide

Order of Military Medical Merit Essay Example | Topics and Well Written Essays - 1000 words

Order of Military Medical Merit - Essay Example During her tenure at the MEDDAC at Fort McClellan as a Private First Class, MAJ Robinson was recognized by the Sergeant Major of the Army, SMA Richard A. Kidd, for her significant loyalty, dedication and contributions to the mission of caring for our Soldiers and her demonstrated leadership potential. While a sergeant, Major Robinson coordinated medical support for a MASCAL in Seoul, South Korea. Her quick actions coupled with her mature decision making minimized the outcome of a tragic accident. MAJ Robinson's immediate lifesaving skills provided prompt emergency care to the victims of the accident. She was recognized for her devotion and selfless service by the Commander, 18th Medical Command. As a Staff Sergeant assigned to Kirk U.S. Army Health Clinic, MAJ Robinson volunteered to orchestrate and enhance the renovation plan for the Pediatric and Gynecology Clinics, providing floor plans, coordinating automation support and the relocation of all associated equipment. She has genero usly contributed her personal time to ensure the renovation, without letting any adverse impact on the 14,000 beneficiaries of the health clinic. The patient care area and the capabilities of both clinics was increased by about 50 percent. MAJ Robinson also accepted the mission to oversee the transition of the clinic from a legacy system to the Composite Health Care System (CHCS). Along with this, she authored the definitive Standard Operating Procedure for appointment scheduling, ensuring that the TRICARE access standards were used thus improving the quality of patient care for the eligible beneficiaries. Key milestones in her career include; In 1998, MAJ Robinson was selected for entrance into the Army Enlisted Commissioning Program. In 2000, MAJ Robinson graduated from the University of Maryland's School of Nursing. Exceeding the course standards of the Critical Care Nursing Course taught at Walter Reed Army Medical Center and was the Honor Graduate for the course. In 2003, MAJ Robinson, as a First Lieutenant, was deployed to Afghanistan and Uzbekistan serving as the Chief Nurse for an Area Support Medical Company with a troop population of over 2,500 Soldiers engaged in combat operations against Al Qaeda and Taliban forces. It is worth mentioning that during the field operations in Uzbekistan and Afghanistan, her performance was categorized as "well above her normal responsibilities" by the TF MED NORTH (TFMN) Commander. She was the only Registered Nurse trained in critical care and maintained an intubated and sedated American Soldier for 17 hours until MEDEVAC was available. MAJ Robinson also served as one of only two female officers from TFMN to relocate and support the austere location outside of the city of Konduz and provided level-1 and humanitarian care to over 2,000 Afghan civilians. She also volunteered to cross train in the pharmacy and functioned as the Public Health Nurse by supervising the hepatitis and tuberculosis screening program for the Soldiers, local nationals and U.S. civilians employed at Camp Stronghold Freedom. Following her deployment, MAJ Robinson became a competent and newly trained Open Heart Nurse. MAJ Robinson then tackled the extremely important task of monitoring and auditing blood product administration, which significantly decreased the number of unusual occurrences related to blood/blood product administration by 80%, a vital improvement for DDEAMC. At WBAMC, she was

Gender and subject choice Essay Example for Free

Gender and subject choice Essay To carry out these interviews, I would take a sample of 20 sixth-formers, preferably within my own sixth-form to allow easier, speedier access and consisting equally of both males and females. In order to do this I would use quota sampling, this is a way in which variables can be controlled and the participants with similar characteristics are chosen, hence the overall sample can reflect the characteristics of the population as a whole. These samples would also preferably include students that had chosen to study any of the sciences, however particularly focusing on Biology. This sample would also take into account ethnic and class differences in order to allow me to differentiate between males and females according to different variables, providing sufficient extra data to measure gender against class roles and the intersections. Whilst this will provide qualitative clues as to subject choices by gender it will be limited in illustrating the impact of the learning environment and gender roles, as this would demand more qualitative analysis such as that of Anne Colleys. However, I would expect the results to be generalisable to a wider population. I will anchor these questions in previous research such as that of Anne Colley. Within the interviews, I am going to focus on Biology in particular when asking about the science/favourite subjects, etc. My reasons for doing this arise from the evidence that Science at GCSE level is more popular with males whereas at A-level it is more commonly chosen by females. I would begin the interviews with a number of open-ended questions, so as to give the participant a chance to provide me with worthy feedback, eg. Why did you choose Biology? , and What did you think of it ?(in comparison to GCSE level), etc. I would record the answers to these open questions as it would be time-consuming to write down many long answers, etc. This would enable me to extract a varied viewpoint on many different students perspectives of subject choice and preference. Then I would ask a series of closed-ended questions which will generally be more appropriate to achieve a table of results for clear comparisons to be made. These closed-ended questions would include similar questions to: Do you think Biology is a girls subject? and Do you think Physics is a boys subject? , etc. Questions would be piloted on a small group of males and females to ensure its adequacy. This is in fact a small-scale preliminary study which will allow me to check that things will run smoothly during the interviews and also allow improvements to be made to the design of the research, should there be any faults. (471 words) Potential Problems As this is a such a small piece of research, it would a problem to generalise from it, especially to schools and pupils different from the sample, eg.ethnic minorities, private education, etc. It would give an idea of the reasons in which a particular small group of students chose their A level subjects and their own individual reasons for doing so. However it could give a fair impression of reasons for subject choice in other cases, eg. similar circumstances to other pupils studying the same subjects etc. The usage of quota sampling does have both theoretical and practical drawbacks in some circumstances. It isnt truly random as each person within the population doesnt have an equal chance of being chosen. The lack of this genuine randomness may have a significant effect on the results. For example, the quota sample within my study would be only those illustrated on the biology class register, however the results may have more of an impact if a quota sample had been taken from all those who achieved a high grade at GCSE biology and were in fact considering going on to study it at a higher level, etc. There is of course, with my research an interviewer bias. As my opinions on the topic are set by doing the research, participants may be influenced by my asking of the questions and will therefore respond by giving a respectable answer as they may find the real truth embarrassing, eg. I fancied a lad who was taking the course. However I am similar in status to my chosen sample group, therefore they may wish to impress or please me by giving me answers that they think I want to hear. Another problem may be the reliability of the interviewees memory, they arent currently making their choice and might not remember their thoughts on it at the time. Also during interviews, a crucial factor as a way of achieving a reliable outcome of the research is to not put ideas into the students head before having asked open-ended questions. For example, closed-ended questions especially may put forward ideas that werent there before and therefore mislead me about their thoughts on the matter, etc.

Comparison Piece Essay Example for Free

Comparison Piece Essay The discussion herein compares two stories which are The Odyssey and Much Ado About Nothing. The comparison shall take a look at one theme that is similar in both stories and will explain how the theme has been brought out in both stories. The theme selected is that Women are Powerful. In both stories, it is very clear that women are powerful. The power that is referred to herein is not physical but rather emotional. The power that women have over men makes them make mistakes some of which turn out to be costly. In Much Ado About Nothing, the main female character Hero seems to be at the center of all the controversy that goes on throughout the story. Claudio who had earned recognition by his army leader Don Pedro in the last couple of battles has his eyes on the daughter of the Governor of Messina, Leonato. Don Pedro, however, offered to woo Hero on behalf of Claudio (Shakespeare, p. 32). One cannot help the great efforts that the men in this story have put for the sake of women. Don John, the bastard brother Don Pedro makes Claudio believe that Don Pedro is in fact wooing Hero form himself and not for Claudio as agreed (Shakespeare, p. 24) In The Odyssey, Odyssey is believed to be dead after he failed to return from war. His wife Penelope has attracted many suitors all of who are interested. They all hope to get a chance to court even if she has made it clear that she does not want to remarry (Parks, p. 28). They are all patient and they are hoping that Penelope is going to change her and consider one of them. When Penelope is asked by the many suitors why she will not give them consideration and yet her husband is already, she argues that she needs to complete funeral arrangements (Lister, p. 14). They still wait even if the funeral arrangements do not seem to come to an end.